Dat glaive: Mojo Radiator

Loki’s wants to take down the Avengers and the S.H.I.E.L.D. helicarrier, to disable the two greatest threats to his invading forces. To accomplish this, he lets himself get captured and the glaive taken away from him, knowing Banner would study it, fall prey to one of its terrible effects, become the ragemonster, and wreck the place.

That effect goes unnamed in the film so I’ll call it the bad mojo radiator. The longer people hang around it, the more discord it sows. In fact just before Loki’s thralls enact a daring rescue of him, we see all of the Avengers fighting in the lab, for no other reason than they stand in the glaive’s presence.


The infighting ends suddenly when Banner unintentionally takes the glaive in hand as he attempts to silence the group. Because the threat of Hulk + glaive is enough to make other fights seem secondary. Continue reading

Dat glaive: Teleconferencing


When his battalion of thralls are up and harvesting Vespene Gas working to stabilize the Tesseract, Loki sits down to check in with his boss’ two-thumbed assistant, an MCU-recurring weirdo who goes unnamed in the movie, but which the Marvel wiki assures me is called The Other.

To get into the teleconference, Loki sits down on the ground with the glaive in his right hand and the blue stone roughly in front of his heart. He closes his eyes, straightens his back, and as the stone glows, the walls around him seem to billow away and he sees the asteroidal meeting room where The Other has been on hold (listening to some annoying Chitauri Muzak no doubt).

Avengers-Glaive-Teleconferencing-09 Continue reading

Dat glaive: Enthrallment

Several times throughout the movie, Loki uses places the point of the glaive on a victim’s chest near their heart, and a blue fog passes from the stone to infect them: an electric blackness creeps upward along their skin from their chest until it reaches their eyes, which turn fully black for a moment before becoming the same ice blue of the glaive’s stone, and we see that the victim is now enthralled into Loki’s servitude.


You have heart.

The glaive is very, very terribly designed for this purpose. Continue reading


The first computer interface we see in the film occurs at 3:55. It’s an interface for housing and monitoring the tesseract, a cube that is described in the film as “an energy source” that S.H.I.E.L.D. plans to use to “harness energy from space.” We join the cube after it has unexpectedly and erratically begun to throw off low levels of gamma radiation.

The harnessing interface consists of a housing, a dais at the end of a runway, and a monitoring screen.


Fury walks past the dais they erected just because.

The housing & dais

The harness consists of a large circular housing that holds the cube and exposes one face of it towards a long runway that ends in a dais. Diegetically this is meant to be read more as engineering than interface, but it does raise questions. For instance, if they didn’t already know it was going to teleport someone here, why was there a dais there at all, at that exact distance, with stairs leading up to it? How’s that harnessing energy? Wouldn’t you expect a battery at the far end? If they did expect a person as it seems they did, then the whole destroying swaths of New York City thing might have been avoided if the runway had ended instead in the Hulk-holding cage that we see later in the film. So…you know…a considerable flaw in their unknown-passenger teleportation landing strip design. Anyhoo, the housing is also notable for keeping part of the cube visible to users near it, and holding it at a particular orientation, which plays into the other component of the harness—the monitor.

Avengers-cubemonitoring-03 Continue reading


The initial invasion of Klendathu is disastrous, and our hero Rico suffers a massive penetration wound in combat, with an Arachnid digging its massive, thorn-like pincer straight through his thigh.


Rico is (spoiler alert) mistakenly reported as deceased. (There’s perhaps some argument for outfitting soldiers with networked biometrics so this sort of mistake can’t be made, but that’s another post.)


After returning to dock, Ibanez hears reports about the military disaster, and sees a death roll scrolling by on a large wall display. Three columns of off-white names tick along, surname first, with an initialism indicating whether the soldier was killed, wounded, or missing in action. At the very top three legends summarize key information, WOUNDED IN ACTION 2,548; KILLED IN ACTION 205,515; and MISSING IN ACTION 105,753. Largest of all is the KLENDATHU CASUALTIES: 308,563. (I know, the math doesn’t add up. It’s possible I misread the blurry numbers.) But the screen could use some more deliberate graphic design. Continue reading

The HoverChair Social Network


The other major benefit to the users of the chair (besides the ease of travel and lifestyle) is the total integration of the occupant’s virtual social life, personal life, fashion (or lack-thereof), and basic needs in one device. Passengers are seen talking with friends remotely, not-so-remotely, playing games, getting updated on news, and receiving basic status updates. The device also serves as a source of advertising (try blue! it’s the new red!).

A slight digression: What are the ads there for? Considering that the Axiom appears to be an all-inclusive permanent resort model, the ads could be an attempt to steer passengers to using resources that the ship knows it has a lot of. This would allow a reprieve for heavily used activities/supplies to be replenished for the next wave of guests, instead of an upsell maneuver to draw more money from them. We see no evidence of exchange of money or other economic activity while on-board the Axiom

OK, back to the social network.


It isn’t obvious what the form of authentication is for the chairs. We know that the chairs have information about who the passenger prefers to talk to, what they like to eat, where they like to be aboard the ship, and what their hobbies are. With that much information, if there was no constant authentication, an unscrupulous passenger could easily hop in another person’s chair, “impersonate” them on their social network, and play havoc with their network. That’s not right.

It’s possible that the chair only works for the person using it, or only accesses the current passenger’s information from a central computer in the Axiom, but it’s never shown. What we do know is that the chair activates when a person is sitting on it and paying attention to the display, and that it deactivates as soon as that display is cut or the passenger leaves the chair.

We aren’t shown what happens when the passenger’s attention is drawn away from the screen, since they are constantly focused on it while the chair is functioning properly.

If it doesn’t already exist, the hologram should have an easy to push button or gesture that can dismiss the picture. This would allow the passenger to quickly interact with the environment when needed, then switch back to the social network afterwards.

And, for added security in case it doesn’t already exist, biometrics would be easy for the Axiom. Tracking the chair user’s voice, near-field chip, fingerprint on the control arm, or retina scan would provide strong security for what is a very personal activity and device. This system should also have strong protection on the back end to prevent personal information from getting out through the Axiom itself.

Social networks hold a lot of very personal information, and the network should have protections against the wrong person manipulating that data. Strong authentication can prevent both identity theft and social humiliation.

Taking the occupant’s complete attention

While the total immersion of social network and advertising seems dystopian to us (and that’s without mentioning the creepy way the chair removes a passenger’s need for most physical activity), the chair looks genuinely pleasing to its users.

They enjoy it.

But like a drug, their enjoyment comes at the detriment of almost everything else in their lives. There seem to be plenty of outlets on the ship for active people to participate in their favorite activities: Tennis courts, golf tees, pools, and large expanses for running or biking are available but unused by the passengers of the Axiom.

Work with the human need

In an ideal world a citizen is happy, has a mixture of leisure activities, and produces something of benefit to the civilization. In the case of this social network, the design has ignored every aspect of a person’s life except moment-to-moment happiness.

This has parallels in goal driven design, where distinct goals (BNL wants to keep people occupied on the ship, keep them focused on the network, and collect as much information as possible about what everyone is doing) direct the design of an interface. When goal-driven means data driven, then the data being collected instantly becomes the determining factor of whether a design will succeed or fail. The right data goals means the right design. Wrong data goals mean the wrong design.

Instead of just occupying a person’s attention, this interface could have instead been used to draw people out and introduce them to new activities at intervals driven by user testing and data. The Axiom has the information and power, perhaps even the responsibility, to direct people to activities that they might find interesting. Even though the person wouldn’t be looking at the screen constantly, it would still be a continuous element of their day. The social network could have been their assistant instead of their jailer.

One of the characters even exclaims that she “didn’t even know they had a pool!”. Indicating that she would have loved to try it, but the closed nature of the chair’s social network kept her from learning about it and enjoying it. By directing people to ‘test’ new experiences aboard the Axiom and releasing them from its grip occasionally, the social network could have acted as an assistant instead of an attention sink.


Moment-to-moment happiness might have declined, but overall happiness would have gone way up.

The best way for designers to affect the outcome of these situations is to help shape the business goals and metrics of a project. In a situation like this, after the project had launched a designer could step in and point out those moments were a passenger was pleasantly surprised, or clearly in need of something to do, and help build a business case around serving those needs.

The obvious moments of happiness (that this system solves for so well) could then be augmented by serendipitous moments of pleasure and reward-driven workouts.

We must build products for more than just fleeting pleasure


As soon as the Axiom lands back on Earth, the entire passenger complement leaves the ship (and the social network) behind.

It was such a superficial pleasure that people abandoned it without hesitation when they realized that there was something more rewarding to do. That’s a parallel that we can draw to many current products. The product can keep attention for now, but something better will come along and then their users will abandon them.


A company can produce a product or piece of software that fills a quick need and initially looks successful. But, that success falls apart as soon as people realize that they have larger and tougher problems that need solving.

Ideally, a team of designers at BNL would have watched after the initial launch and continued improving the social network. By helping people continue to grow and learn new skills, the social network could have kept the people aboard the Axiom it top condition both mentally and physically. By the time Wall-E came around, and life finally began to return to Earth, the passengers would have been ready to return and rebuild civilization on their own.

To the designers of a real Axiom Social Network: You have the chance to build a tool that can save the world.

We know you like blue! Now it looks great in Red!

The Hover Chair


The Hover Chair is a ubiquitous, utilitarian, all-purpose assisting device. Each passenger aboard the Axiom has one. It is a mix of a beach-side deck chair, fashion accessory, and central connective device for the passenger’s social life. It hovers about knee height above the deck, providing a low surface to climb into, and a stable platform for travel, which the chair does a lot of.

A Universal Wheelchair

We see that these chairs are used by everyone by the time that Wall-E arrives on the Axiom. From BNL’s advertising though, this does not appear to be the original. One of the billboards on Earth advertising the Axiom-class ships shows an elderly family member using the chair, allowing them to interact with the rest of the family on the ship without issue. In other scenes, the chairs are used by a small number of people relaxing around other more active passengers.

At some point between the initial advertising campaign and the current day, use went from the elderly and physically challenged, to a device used 24/7 by all humans on-board the Axiom. This extends all the way down to the youngest children seen in the nursery, though they are given modified versions to more suited to their age and disposition. BNL shows here that their technology is excellent at providing comfort as an easy choice, but that it is extremely difficult to undo that choice and regain personal control.

But not a perfect interaction

We see failure from the passengers’ total reliance on the chairs when one of them (John) falls out of his chair trying to hand an empty drink cup to Wall-E. The chair shuts down, and John loses his entire connection to the ship. Because of his reliance on the chair, he’s not even able to pull himself back up and desperately reaches for the kiosk-bots for assistance.


This reveals the main flaw of the chair: Buy-N-Large’s model of distinct and complete specialization in robot roles has left the chair unable to help its passenger after the passenger leaves the chair’s seat. The first responders—the kiosk bots—can’t assist either (though this is due to programming, not capability…we see them use stasis/tractor beams in another part of the ship). Who or what robot the kiosk-bots are waiting for is never revealed, but we assume that there is some kind of specialized medical assistance robot specifically designed to help passengers who have fallen out of their chairs.

If these chairs were initially designed for infirm passengers, this would make sense; but the unintended conscription of the chair technology by the rest of the passengers was unforeseen by its original designers. Since BNL focused on specialization and fixed purpose, the ship was unable to change its programming to assist the less disabled members of the population without invoking the rest of the chair’s emergency workflow.

John reaching for help from the Kiosk-bots makes it appear that he either has seen the kiosk-bot use its beams before (so he knows it has the capability to help, if not the desire), or he pays so little attention to the technology that he assumes that any piece of the ship should be able to assist with anything he needs.

Whether he’s tech literate or tech insensitive and just wants things to work like magic as they do on the rest of the ship. The system is failing him and his mental model of the Axiom.

Make it ergonomic in every situation


Considering that the chairs already hover, and we know Buy-N-Large can integrate active tractor beams in robot design, it would have been better to have a chair variant that allowed the passenger to be in a standing position inside the chair while it moved throughout the ship. It would then look like a chariot or a full-body exo-skeleton.

This would allow people who may not be able to stand (either due to disability or medical condition) to still participate in active sports like tennis or holo-golf. It would also allow more maneuverability in the chair, allowing it to easily rotate to pick up a fallen passenger and reposition them in a more comfortable spot, even if they needed medical attention.

This would allow immobilization in the case of a serious accident, giving the medical-bot more time to arrive and preventing the passenger from injuring themselves attempting to rescue themselves.

The chair has been designed to be as appealing to a low-activity user as possible. But when technology exists, and is shown to be relatively ubiquitous across different robot types, it should be integrated at the front line where people will need it. Waiting for a medical bot when the situation doesn’t demand a medical response is overly tedious and painful for the user. By using technology already seen in wide use, the chair could be improved to assist people in living an active lifestyle even in the face of physical disabilities.

Otto’s Manual Control



When it refused to give up authority, the Captain wrested control of the Axiom from the artificial intelligence autopilot, Otto. Otto’s body is the helm wheel of the ship and fights back against the Captain. Otto wants to fulfil BNL’s orders to keep the ship in space. As they fight, the Captain dislodges a cover panel for Otto’s off-switch. When the captain sees the switch, he immediately realizes that he can regain control of the ship by deactivating Otto. After fighting his way to the switch and flipping it, Otto deactivates and reverts to a manual control interface for the ship.

The panel of buttons showing Otto’s current status next to the on/off switch deactivates half its lights when the Captain switches over to manual. The dimmed icons are indicating which systems are now offline. Effortlessly, the captain then returns the ship to its proper flight path with a quick turn of the controls.

One interesting note is the similarity between Otto’s stalk control keypad, and the keypad on the Eve Pod. Both have the circular button in the middle, with blue buttons in a semi-radial pattern around it. Given the Eve Pod’s interface, this should also be a series of start-up buttons or option commands. The main difference here is that they are all lit, where the Eve Pod’s buttons were dim until hit. Since every other interface on the Axiom glows when in use, it looks like all of Otto’s commands and autopilot options are active when the Captain deactivates him.

A hint of practicality…

The panel is in a place that is accessible and would be easily located by service crew or trained operators. Given that the Axiom is a spaceship, the systems on board are probably heavily regulated and redundant. However, the panel isn’t easily visible thanks to specific decisions by BNL. This system makes sense for a company that doesn’t think people need or want to deal with this kind of thing on their own.

Once the panel is open, the operator has a clear view of which systems are on, and which are off. The major downside to this keypad (like the Eve Pod) is that the coding of the information is obscure. These cryptic buttons would only be understandable for a highly trained operator/programmer/setup technician for the system. Given the current state of the Axiom, unless the crew were to check the autopilot manual, it is likely that no one on board the ship knows what those buttons mean anymore.


Thankfully, the most important button is in clear English. We know English is important to BNL because it is the language of the ship and the language seen being taught to the new children on board. Anyone who had an issue with the autopilot system and could locate the button, would know which button press would turn Otto off (as we then see the Captain immediately do).

Considering that Buy-N-Large’s mission is to create robots to fill humans’ every need, saving them from every tedious or unenjoyable job (garbage collecting, long-distance transportation, complex integrated systems, sports), it was both interesting and reassuring to see that there are manual over-rides on their mission-critical equipment.

…But hidden

The opposite situation could get a little tricky though. If the ship was in manual mode, with the door closed, and no qualified or trained personnel on the bridge, it would be incredibly difficult for them to figure out how to physically turn the ship back to auto-pilot. A hidden emergency control is useless in an emergency.

Hopefully, considering the heavy use of voice recognition on the ship, there is a way for the ship to recognize an emergency situation and quickly take control. We know this is possible because we see the ship completely take over and run through a Code Green procedure to analyze whether Eve had actually returned a plant from Earth. In that instance, the ship only required a short, confused grunt from the Captain to initiate a very complex procedure.

Security isn’t an issue here because we already know that the Axiom screens visitors to the bridge (the Gatekeeper). By tracking who is entering the bridge using the Axiom’s current systems, the ship would know who is and isn’t allowed to activate certain commands. The Gatekeeper would either already have this information coded in, or be able to activate it when he allowed people into the bridge.

For very critical emergencies, a system that could recognize a spoken ‘off’ command from senior staff or trained technicians on the Axiom would be ideal.

Anti-interaction as Standard Operating Procedure


The hidden door, and the obscure hard-wired off button continue the mission of Buy-N-Large: to encourage citizens to give up control for comfort, and make it difficult to undo that decision. Seeing as how the citizens are more than happy to give up that control at first, it looks like profitable assumption for Buy-N-Large, at least in the short term. In the long term we can take comfort that the human spirit–aided by an adorable little robot–will prevail.

So for BNL’s goals, this interface is fairly well designed. But for the real world, you would want some sort of graceful degradation that would enable qualified people to easily take control in an emergency. Even the most highly trained technicians appreciate clearly labeled controls and overrides so that they can deal directly with the problem at hand rather than fighting with the interface.

The Gatekeeper


After the security ‘bot brings Eve across the ship (with Wall-e in tow), he arrives at the gatekeeper to the bridge. The Gatekeeper has the job of entering information about ‘bots, or activating and deactivating systems (labeled with “1”s and “0”s) into a pedestal keyboard with two small manipulator arms. It’s mounted on a large, suspended shaft, and once it sees the security ‘bot and confirms his clearance, it lets the ‘bot and the pallet through by clicking another, specific button on the keyboard.

The Gatekeeper is large. Larger than most of the other robots we see on the Axiom. It’s casing is a white shell around an inner hardware. This casing looks like it’s meant to protect or shield the internal components from light impacts or basic problems like dust. From the looks of the inner housing, the Gatekeeper should be able to move its ‘head’ up and down to point its eye in different directions, but while Wall-e and the security ‘bot are in the room, we only ever see it rotating around its suspension pole and using the glowing pinpoint in its red eye to track the objects its paying attention to.

When it lets the sled through, it sees Wall-e on the back of the sled, who waves to the Gatekeeper. In response, the Gatekeeper waves back with its jointed manipulator arm. After waving, the Gatekeeper looks at its arm. It looks surprised at the arm movement, as if it hadn’t considered the ability to use those actuators before. There is a pause that gives the distinct impression that the Gatekeeper is thinking hard about this new ability, then we see it waving the arm a couple more times to itself to confirm its new abilities.


The Gatekeeper seems to exist solely to enter information into that pedestal. From what we can see, it doesn’t move and likely (considering the rest of the ship) has been there since the Axiom’s construction. We don’t see any other actions from the pedestal keys, but considering that one of them opens a door temporarily, it’s possible that the other buttons have some other, more permanent functions like deactivating the door security completely, or allowing a non-authorized ‘bot (or even a human) into the space.

An unutilized sentience

The robot is a sentient being, with a tedious and repetitive job, who doesn’t even know he can wave his arm until Wall-e introduces the Gatekeeper to the concept. This fits with the other technology on board the Axiom, with intelligence lacking any correlation to the robot’s function. Thankfully for the robot, he (she?) doesn’t realize their lack of a larger world until that moment.

So what’s the pedestal for?

It still leaves open the question of what the pedestal controls actually do. If they’re all connected to security doors throughout the ship, then the Gatekeeper would have to be tied into the ship’s systems somehow to see who was entering or leaving each secure area.

The pedestal itself acts as a two-stage authentication system. The Gatekeeper has a powerful sentience, and must decide if the people or robots in front of it are allowed to enter the room or rooms it guards. Then, after that decision, it must make a physical action to unlock the door to enter the secure area. This implies a high level of security, which feels appropriate given that the elevator accesses the bridge of the Axiom.

Since we’ve seen the robots have different vision modes, and improvements based on their function, it’s likely that the Gatekeeper can see more into the pedestal interface than the audience can, possibly including which doors each key links to. If not, then as a computer it would have perfect recall on what each button was for. This does not afford a human presence stepping in to take control in case the Gatekeeper has issues (like the robots seen soon after this in the ‘medbay’). But, considering Buy-N-Large’s desire to leave humans out of the loop at each possible point, this seems like a reasonable design direction for the company to take if they wanted to continue that trend.

It’s possible that the pedestal was intended for a human security guard that was replaced after the first generation of spacefarers retired. Another possibility is that Buy-N-Large wanted an obvious sign of security to comfort passengers.

What’s missing?

We learn after this scene that the security ‘bot is Otto’s ‘muscle’ and affords some protection. Given that the Security ‘bot and others might be needed at random times, it feels like he would want a way to gain access to the bridge in an emergency. Something like an integrated biometric scanner on the door that could be manually activated (eye scanner, palm scanner, RFID tags, etc.), or even a physical key device on the door that only someone like the Captain or trusted security officers would be given. Though that assumes there is more than one entrance to the bridge.

This is a great showcase system for tours and commercials of an all-access luxury hotel and lifeboat. It looks impressive, and the Gatekeeper would be an effective way to make sure only people who are really supposed to get into the bridge are allowed past the barriers. But, Buy-N-Large seems to have gone too far in their quest for intelligent robots and has created something that could be easily replaced by a simpler, hard-wired security system.