Nathan Shedroff is chair of the groundbreaking MBA in Design Strategy program at the California College of the Arts in San Francisco. This program melds the unique principles that design offers business strategy with a vision of the future of business as sustainable, meaningful, and truly innovative—as well as profitable.
Nathan is one of the pioneers in experience design and has played an important role in the related fields of interaction design and information design. He is a serial entrepreneur, works in several media, and consults strategically for companies to build better, more meaningful experiences for their customers.
Nathan speaks and teaches internationally and has written extensively on design and business issues. He is the author of Experience Design 1.1, and coauthored Making Meaning with two members of Cheskin, a Silicon Valley–based strategy consultancy, to explore how companies can create products and services specifically to evoke meaning in their audiences and customers. Nathan is editor of the Dictionary of Sustainable Management, a website and now a printed book. He also maintains an extensive set of resources on experience design on his website.
Nathan earned a degree in industrial design with an emphasis on automobile design from the Art Center College of Design in Pasadena. A passion for information design led Nathan to work with Richard Saul Wurman at TheUnderstandingBusiness. Later, he co-founded vivid studios, a pioneering company in interactive media and one of the first Web services firms. vivid’s hallmark was helping to establish and validate the field of information architecture by training an entire generation of designers in the newly emerging Web industry. Nathan was nominated for a Chrysler Innovation in Design Award in 1994 and 1999, and a National Design Award in 2001. In 2006 Nathan earned an MBA at the Presidio School of Management in San Francisco, the only accredited MBA program in the United States specializing in sustainable business.
Christopher Noessel, in his day job as managing director at the pioneering interaction design firm Cooper, designs products, services, and strategy for the health, financial, and consumer domains, among others. In his role as practice lead, he helps manage the “generator” type of interaction designers, helping them build their skills and lead client projects to greatness.
Christopher has been doing interaction design for more than 20 years (longer than we’ve even been calling it that). He co-founded a small interaction design agency where he developed interactive exhibitions and environments for museums, and he worked as a director of information design at international Web consultancy marchFIRST, where he also helped establish the interaction design Center of Excellence.
Christopher was one of the founding graduates of the now-passing-into-legend Interaction Design Institute Ivrea in Ivrea, Italy, where his thesis project was a comprehensive service design for lifelong learners called Fresh. The project was presented at the MLearn conference in London in 2003. He has since helped to visualize the future of counterterrorism as a freelancer, built prototypes of coming technologies for Microsoft, and designed telehealth devices to accommodate the crazy facts of modern health care in his role at Cooper.
Christopher has written for online publications for many years, and was first published in print as co-author of the interaction design pattern chapter in the textbook edited by Simson Garfinkel, RFID: Applications, Security, and Privacy. His Spidey sense goes off at random topics, and this has led him to speak at conferences around the world about a wide range of things, including interactive narrative, ethnographic user research, interaction design, sex-related interactive technologies, free-range learning, the Interface Parenthesis and the future of interaction design, and the relationship between science fiction and interface design.